Social Media Marketing Agency in Delhi: Increase Brand Awareness & Boost Conversions
As per the statistics by some of the biggest Social Media platforms, at the start of 2023, there were around 40 crore social media users in India who are at least 18 years old. This means that around 40% of India’s population is using at least 1 social media platform. Additionally, as of January 2023, around 2/3rd of the entire internet users in India use at least 1 social networking platforms. This simply means that most of your prospective clients are on social media and you have to present yourself to them. Here are some more data points for you –
- On average, a person spends around 2 hours and 25 minutes on social media every day. In India, the average is 2 hours and 21 minutes.
- It means that a person spends around 5-6 years of their life on social media platforms. Therefore, as a business owner, it is imperative that your customers find you on social networking sites.
- The trend is of short-videos which are easily shareable. 2/3rd of social media users are hooked to such format.
- Social media is more or less exclusively used from phones/tablets with 99% of the users on social media sites are from these 2 devices.
- In 2023, it is estimated that about 75% of the internet users in India will be on Instagram! Still thinking if social media marketing is important or not?
- 77% of the small businesses are already using social media platforms. In addition to building brand awareness, more than 40% of such businesses drive revenue through social media.
- 90% of the social media users follow at least 1 brand!
- More than 3/4th of the users on social media have purchased something after seeing it on the platform.
In today’s world which is the world of internet, not actively marketing you brand and product on social media will mean that you will loose revenue, brand awareness and customer credibility.
Your Digital Journey's Social Media Marketing Services - A Recipe for Success
We recognize that marketers predominantly prioritize promoting their products/services and enhancing brand visibility on social media. A lot of the businesses are dependant on social media to drive their sales. Tapping into the potential of social media is important for every business.
Nevertheless, numerous brands encounter challenges in crafting captivating content and effectively reaching their intended audience. Given the pivotal role of social media at the top of the marketing funnel, our focus is to delve into the realm of social media marketing comprehensively. This includes defining its essence, enumerating its advantages, and formulating social media marketing strategies tailored to your unique business needs. We can also help businesses in building credibility on social media which will in turn drive sales.
Your Digital Journey is a top Social Media Marketing Agency in Delhi. We will help you achieve your targets in an efficient and affordable manner.
Top Social Media Marketing Platforms
Let’s check the best social media marketing networks, target customers and possible marketing objectives
Number of users: 1.9 billion daily active users (global)
For: Business to Customer
Best for: Brand awareness, building a community, targeted advertising and running re-marketing campaigns
Number of users: 1 billion daily active users (global)
For: Business to Customer
Best for: High-quality images, short videos under 1 minute called reels; influencer marketing; advertising products and services
Twitter (X)
Number of users: 210 million daily active users (global)
For: Business to Business & Business to Customer
Best for: Building a community, customer relations, text based interaction, public relations
Number of users: 744 million active users (global)
For: Business to Business
Best for: Building B2B relations, developing business identity and reputation
YouTube
Number of users: More than 315 million active users (global)
For: Business to Business and Business to Customer
Best for: Can satisfy a variety of strategies: Brand awareness, SEO, how-to videos, explainer videos, advertising
Benefits of our Social Media Marketing Services for you
Grow your Brand Awareness
Social Media is an amazing way to grow your brand awareness due to its sheer number of users. Social engagement is the key to grow your brand. Our social media marketing agency services will help you direct traffic to your website which increases your sales.
Generate Potential Prospects and Enhance Conversion Rates
We will make digital marketing strategies which will boost conversions and generate more revenue for you. Some strategies are - implementing a social media marketing campaign, creating contests, hosting live streams, directly sell products through Facebook and Instagram shopping feature.
Build a Lasting Relationship with Customers
By regularly interacting with your customers, you can create and maintain a lasting relationship with old and prospective clients. Taking regular feedback, showing care, creating giveaways helps build trust.
Keep an eye on Competitors
Social media is a great way to check your competitor's business strategies. It will help you keep your brand unique in addition to knowing what is and whats not working for your competitors.
Why choose Your Digital Journey as your Social Media Marketing Agency?
Having more than 7 years of experience in the field of Digital Marketing, Your Digital Journey can proudly say that it is a top Social Media Marketing Agency in Delhi.Here is why you should choose to hire our services –
Let's get you onboarded
At Your Digital Journey, our team of social media marketing experts delivers a comprehensive analysis of your social media marketing strategy at the outset of your campaign. This ensures absolute clarity regarding the tactics we'll employ to meet your objectives. Furthermore, we establish clear campaign metrics from the outset to ensure alignment and transparency.
Dedicated Relationship Manager
At Your Digital Journey, you will be assigned an account managers who will be accessible via email or phone to promptly address any of your queries. We match our strategists to your industry requirements, social media marketing objectives, and unique needs. Our aim is to understand what your requirements are and how to strategise to fulfil those objectives. In addition, you will get inputs and suggestions from our Social Media Marketing Service team.
Tailored Social Media Marketing Strategy
Elevate your social media presence and marketing endeavors with a personalized strategy meticulously crafted to align with your requirements and financial plan. Our team of social media marketing specialists diligently identifies your target demographic, enabling the creation of result-driven digital marketing plans that yield a superior return on investment (ROI). Leveraging advanced analytics and data-tracking tools, we continually refine your strategies, targeting precise keywords and pertinent topics that resonate with your brand.
Teams of Experts
At Your Digital Journey, we prioritize connecting our clients with seasoned subject matter experts. Our team is comprised of organic and paid strategists boasting years of valuable expertise and practical knowledge, ensuring your campaign is in capable hands. Despite the distinctions between paid and organic facets of social media marketing, we seamlessly integrate a unified strategy to optimize your social media marketing conversions, delivering comprehensive results.
Timely Reporting
We provide detailed reports about how well your social media is doing. You'll get a big picture of your performance, and we'll break it down month by month. This helps you see the results of our work and how it affects your business. Some of the social media metrics to look out for include: reach, clicks, engagement, hashtag performance, organic and paid likes, and sentiments.
