What is Page Speed and how to measure it?
Page speed or load speed is an essential SEO factor which measure how fast the contents of a particular webpage loads. The Page Load Speed is one of the confirmed ranking factors on both Desktop and Mobile. A lot of factors can affect the page load speed such as using excess plug-ins, poorly built website, hosting, page content, etc.
Faster loading speed plus other important SEO signals can result in higher rankings. On the contrary, slow loading speed means poor user experience and a slow site will negatively affect search engine rankings. You must have yourself felt irritated and closed a website or app if it took more than a few seconds to load. I am sure you don’t want your prospective customers to leave your website because it was not properly optimised. According to Google, the higher the loading time, the more % of visitors will leave your web page before it loads completely.
Now that you know how important it is for your website to load fast, it is time to check the how fast your website (or web page) is by using Google’s PageSpeed Insights!
My Website's Page Speed was not up to the mark, what to do now?
You might have tested the Page Speed of multiple pages on your website and found that the overall score on different metrics is low, especially in Performance. In addition, you will have different scores for Mobile and Desktop versions of your website. The Performance score takes various technical factors into consideration. These factors include:
- First Contentful Paint
- Total Blocking Time
- Largest Contentful Paint
- Cumulative Layout Shift
- Speed Index
There are various technical reasons as to why the score on these individual metrics might be less. Apart from Performance, there are more indicators in Page Speed Insights. In total, there are four indicators:
- Performance
- SEO
- Accessibility
- Best Practices
A person who does not have proper technical knowledge should not attempt to try to do Page Speed Optimisation. You might end up breaking the website or its functionalities.
This is why you need Page Speed Optimization services of experienced professionals.
What will 'Your Digital Journey' do in Website Page Speed Optimisation Service?
Optimizing a website to boost its Page Load Speed is a complicated process. While a couple of steps are easy, it is important to be very careful as one wrong move will break down the entire website. Therefore, it is best to leave such complicated steps in the hands of experienced professionals and developers who have ample experience in providing Page Speed Optimization Service. We guarantee that we will boost the page speed of your website for faster loading speed and for a better user experience. Here are the things we will do for boosting the Website Page Speed:
Leverage the power of CDN
Content Delivery Network or CDN will deliver your website by loading it from the server which is closest to the user.
Better Hosting
Using a bad or a shared hosting could be a reason for slow loading speed.
Select the Right Image Format
Images are a big contributor to slow pages. We will optimize the images on your website by resizing and convert them to the right format.
Reduce the number of Plugins
Many plugins increase page load time. We will select the best plugins and optimize their functionality for best user experience.
Minify JavaScript, CSS, and HTML
As per Google’s John Mueller, minification of JS, CSS and HTML helps increase website page speed.
Enable Browser Caching
Browser caching improves the experience of returning users. The browser stores data when the user 1st visits your site.
Why hire Your Digital Journey for Website Page Speed Optimization Service?
- In today’s fast-paced digital landscape, page speed optimization is not just a nicety; it’s a necessity. Slow-loading websites can deter users, harm your search engine rankings, and impact your bottom line. At Your Digital Journey, we understand the critical role that page speed plays in the success of your online presence. Here’s why you should entrust us with the task of optimizing your website’s page speed.
- Expertise That Drives Results:
Page speed optimization is both an art and a science. Our team of experienced professionals specializes in the intricacies of website optimization. We have a proven track record of improving page loading times for a wide range of businesses, from startups to established enterprises.
- Stay Ahead with Cutting-Edge Techniques:
The digital landscape is ever-evolving, and so are the techniques for improving page speed. We stay at the forefront of industry trends and leverage the latest tools and technologies to ensure your website loads lightning-fast.
- Tailored Solutions for Your Unique Needs:
At Your Digital Journey, we understand that no two websites are the same. We provide customized page speed optimization strategies tailored to your specific requirements. Whether you run an e-commerce store, a content-based platform, or a service-oriented website, we have the expertise to enhance your site’s performance.
- Ongoing Performance Monitoring:
Optimizing page speed isn’t a one-time task; it’s an ongoing process. We continuously monitor your website’s performance and make necessary adjustments to maintain fast loading times. This proactive approach ensures a consistently excellent user experience.
- SEO Boost:
Page speed is a critical factor in search engine rankings. Google and other search engines prioritize fast-loading websites. By choosing us for page speed optimization, you’re not only enhancing user experience but also improving your website’s SEO, which can lead to increased organic traffic.
- Improved User Experience:
Faster-loading pages provide a better user experience. Users are more likely to engage with your content, make purchases, or take desired actions when they don’t have to wait for pages to load. This can result in higher user satisfaction and increased conversions.
- Mobile Optimization:
With the majority of internet users accessing websites on mobile devices, mobile optimization is paramount. We ensure that your website performs exceptionally well on all devices, catering to a broader audience.
- Cost-Effective Investment:
While optimizing page speed may seem like an expense, it’s a cost-effective investment in your website’s success. The benefits in terms of improved user experience, SEO rankings, and conversions can deliver a substantial return on investment.
In conclusion, Your Digital Journey is your trusted partner for page speed optimization. With our expertise, commitment to excellence, and dedication to keeping your website at peak performance, we’re ready to embark on this journey with you. Don’t let slow loading times hold your website back; choose us to accelerate your digital success. Contact us today to get started on the path to faster, more efficient web performance.
