How to Increase Your ROI Through scientific SEM?
The challenge lies in the relentless algorithm shifts, making it challenging to stay updated. Consequently, your company may miss out on opportunities to convert investments into tangible returns. Take, for instance, the outdated “set it and forget it” approach in AdWords, which no longer yields satisfactory results. Relying on this method means your company isn’t maximizing its ROI.
Numerous companies adhere to outdated marketing approaches due to the absence of a scientific campaign management methodology. It’s time to don the metaphorical lab coat and goggles and apply the scientific method to your SEM strategy. By collaborating with Google AdWords and trusted SEM experts, these five scientific steps can set you on the right course:
Set Up Your Workspace for Data Gathering Efficiency:
Before diving into AdWords, ensure your data foundation is strong. Start by optimizing your website for mobile-friendliness, ADA accessibility, and regular content updates through blogging. This builds the groundwork for organic SEM success.
Formulate Hypotheses with Informed Analytics:
Utilize data from your organic SEM campaign to inform your hypothesis. Google Analytics becomes your ally in tracking inbound marketing, guiding your SEM strategy. Understand not just the “what” but also the “why” behind visitor behavior to refine your approach.
Leverage Specialized SEM Tools:
Access to specialized tools is paramount. Consider tools like MASK (Massive Array of Structured Keywords) from Gauss & Neumann to scale your SEM efforts efficiently. These tools expand your keyword reach to millions, not just thousands.
Conduct Varied Experiments:
Experimentation is key to validating or disproving your hypothesis. Seek assistance from organizations like Ladder, experts in testing and scaling marketing strategies without guesswork. Test across customer touchpoints, value propositions, and integrate data-driven insights into your campaigns.
Thoroughly Analyze Your Research:
Complete the scientific process by analyzing results. This step is vital for confirming improved ROI or indicating the need for further experiments. Adjust and refine your campaign based on data, ensuring your SEM strategy remains dynamic and responsive.
In the ever-changing landscape of SEM, these five steps offer a scientific method to consistently maximize ROI for your dynamic marketing efforts.
